Online basic seminar
08:00-10:00 CET
Language: German
Image: ©sittinan/stock.adobe.comWhat do sales staff need to know about OPC UA?
OPC UA has established itself as an indispensable technology in mechanical engineering and is increasingly being integrated into modern products, especially in combination with Companion Specifications. This technology offers a secure, standardized interface for communication between machines and software. Its focus on interoperability and security enables seamless integration into existing digital infrastructures and ensures long-term future security.
OPC UA gives machine operators access to advanced functions such as predictive maintenance and real-time data analysis without major integration effort.
This seminar will present basic OPC UA concepts as well as important sales arguments for demonstrating the advantages of interoperable interfaces to customers.
Using practical examples and proven VDMA methods, you will learn how your customers can benefit from OPC UA interfaces in your products, and how you can integrate the process model and OPC UA into your sales strategy to offer your customers real added value.
Target audience
Technical sales
Technical managers with sales responsibilities
Main topics
Digitalization on the store floor (state of the art)
Added value of digitization
OPC UA added value/motivation
OPC UA application areas
Brief introduction to OPC UA
Information model (overview)
Protocols and data transport (overview)
"Introduction of OPC UA in SMEs" procedural model
Profiles and services
Trends/outlook
Objectives
An introduction to OPC UA with a focus on added value for sales
Speaker
Since 10/2022: Head of interop4X, FVA GmbH
2017-2022: Research assistant, University of Stuttgart
2011-2017: Mechatronics studies (M.Sc.), University of Stuttgart
Fees (net)
Standard: €244.00
FVA members: €195.00
VDMA members: €195.00
Spectaris/HKI members: €195.00
Students: € 122.00 (valid certificate of enrollment required)
Please note that there is a cancellation fee for non-participation.